Dominique smack
Digital content creator | producer | strategist
hello@dominiquesmack@gmail.com
get to know dominique
As a highly skilled content creator, producer, and strategist, I am confident in my ability to introduce innovative ideas into any project. My passion for storytelling and strategic community building enables me to engage audiences through narratives that resonate on a personal level. With over six years of experience in social media management, I excel in creating and producing dynamic content, navigating projects with confidence and ensuring their success.
My strengths lie in developing effective strategies and infusing creativity, innovation, and fun into every endeavor while meticulously attending to details. I am dedicated to crafting stories that connect with audiences and building communities that embrace these narratives. My adaptability and agility as a creative professional allow me to tackle projects and problems effectively, providing strategic and innovative solutions.
project highlights
Currue Hair & Day spa
Creative Direction, Mood Boarding, Model scouting, Onsite Direction, Storyboard scripting.
Hautestyle
Creative Direction, Mood Boarding, Model scouting, Onsite Direction, Storyboard scripting.
Blk Diamonds & Gems
Product Launch &Social Media Rollout resulting in selling out Intro drop from personal brand line.
social Media
campaigns
Spearheaded the 2023 Giving Tuesday social media campaign, offering fresh creative ideas that allowed the brand to Collaborate with local influencers and artists to establish and broaden the campaign reach and attract diverse audiences. hear from the decision makers to highlight the importance of giving and encourage community involvement.
#GivingTuesday23
Creative straetegy
content production + editing
content scripting
social media rollout
Giving Tuesday Campaign 2023- Mural Arts Philadelphia
social Media
campaigns
Pre- event
pre- event
pre-event
To spark enthusiasm for Mural Arts' 2024 Wall Ball, a weekly Instagram story series was created, with hashtag #wallballwednesdays. This series blended existing content with fresh creative elements to captivate the audience during the weekly events.
Engagement stickers on Instagram were utilized to encourage the community to participate in the conversation.
#wallball2024
Creative straetegy
content production + editing
content scripting
social media rollout. copywrighting
Wall Ball 2024 Annual fundraiser event- Mural Arts Philadelphia
social Media
campaigns
pre-event
day of event
post-event
Wall Ball 2024 Annual fundraiser event- Mural Arts Philadelphia
I utilized strategic storytelling to engage and inform the audience with real-time event updates through IG live, Instagram stories, and video highlights. By creating compelling narratives, I maintained audience interest and provided an immersive experience, capturing key moments and behind-the-scenes glimpses. After the event, I produced a comprehensive recap with interviews, photos, and video snippets, fostering a sense of community and anticipation for future events.
#wallball2024
Creative straetegy
content production + editing
content scripting
social media rollout. copywrighting
mural mondays: artist talk series
jan 24' pilot episode
Feb 24' Episode 2
Mar 24' ePisode 3
Problem
Mural Arts aimed to enhance the visibility of their murals and the artists behind them, fostering a stronger community bond. Additionally, they sought to provide their social media audience with a firsthand experience of engaging and inspiring dialogues with local artists about their creative journeys.
Solution
Developed and hosted a monthly IG Live series titled, Mural Mondays, showcasing unique conversations with local and influential artists, providing a platform for them to share their stories.
2023-24 Performance review feedback
“Dom is a powerhouse of creativity and innovation, showcasing her strengths in producing visually striking content and setting her storytelling apart from others. Her fresh perspective and energy infuse our social media channels with vitality, while her skill as a moderator fosters meaningful community discussions.
As a creative strategist, she continues to introduce new initiatives and
spearhead campaigns that result in compelling community content. Dom's dedication to building and engaging with our community shines through, making her a standout in her position.”
mural arts social media marketing manager
get in touch
dominique smack
Email: hello@dominiquesmack.com
Phone: (610) 605-8623
let's work together.